In 2016, Linktree created the link-in-bio tech category with a simple, straightforward design that allowed creators to effortlessly unify their digital presence. With over 24 million global users to our name, we’re chuffed with how far that design took us ? but, it was time to level up.
“We needed a design that was future-focused, really flexible and could tell many different stories,” says Linktree co-founder Nick Humphreys, who led the redesign alongside the strategy and design agency COLLINS and a team of Linktree’s brightest minds.
“We wanted to do more to respect all of our creators,” Humphreys says, “and tell their incredible stories.”