We worked with InVision to develop a visual language for their internal ‘People’ identity to better reflect their refreshed positioning and to more closely align their different streams of activity.

The idea was simple ? the team at InVision should create it. So we built a framework that gives the people of InVision the ability to contribute and shape the look and feel of the identity through a process of inclusive collaboration (though use of their core product, Freehand), and then curated it accordingly.