Liefergrün (Sendit.Green) is a sustainable, customer-oriented shipping solution for e-commerce and ship-from-store. Designing a fresh and flexible brand identity which would answer to sustainability, but also could be used in the same form on different international markets and therefore, different languages. The tools which were used here are simple: strong typography, dynamic logo in multiple graphic forms & a flexible layout which can work on different formats and media. Also choosing a vibrant green color was a must for the brand to be well visible on the streets.