TOKTOKHAN.DEV is a digital product agency. From May 2021, we proceeded brand renewal redefine the meaning of ‘Toktokhan’ and ‘Dev’. ‘Tok-tok-han’ is a same sound that means ‘smart’ in Korean. Being smart isn’t just about being intelligent, it’s more about pose a question and problem-solving. It refers to an attitude of growth by looking at problems with an open perspective and presenting solutions with unique ideas.

We created a brand slogan and logo of “Plus(+),cOnnect,thinK” using this attitude and the first letters T,O,K of the Korean pronunciation of ‘tok-tok-han’ as keywords. The logo moves dynamically in the form of icons that symbolize TOK, expressing the brand direction that approaches products in a way of ‘smart’ and ‘TOK-TOK’. 

‘DEV’ meaning that not a division roles, but we’re all team work together to ‘develop one product’. Accordingly, we designed a 26-character alphabet motion typography which simple figure motifs are connected and combined with each other.