WorRC is a non-profit group working to advance how organisations measure and understand their people. Through its Workforce Counts campaign and open set of principles, it’s building shared standards for non-financial workforce reporting ? helping employers, investors and foundations use data on headcount, turnover, skills and more in a clearer, more consistent way. Leading the programme is the Northwestern Pritzker School of Law Chicago, who tasked us with refreshing their existing name, the brand, and subsequent campaign and badge identities.A key requirement was to ensure the identity was open-source in look and feel ? transparent and inclusive ? where the facts and information were presented with order and clarity.