Until now, the Botaniste brand was focused on the B2B market, but it decided to shift its strategy and target end consumers as well?a more demanding audience that values hair health and the quality of the products they choose. With this change, the brand also needed to evolve its visual identity, positioning Botaniste in a more natural context and elevating its perception toward a more aspirational and premium territory?drawing inspiration from the rich imagery associated with the world of botany.