LBOX was established in 2019 with the goal of solving issues in the domestic legal market, such as the asymmetry of legal information, through data. Studio OKGO has rebranded LBOX to symbolize its technological prowess and instill a sense of trust. This included conducting in-depth interviews with a total of 20 people, including internal members and lawyer clients of LBOX, leading to the establishment of the slogan “Where Law Meets People.”