This project develops a friendly mascot and visual system for a public employment office in Fukushima, Japan. Inspired by local symbols such as Akabeko (a traditional red cow), peaches, and cherry blossoms, the character softens the image of government services and welcomes jobseekers of all ages. We designed the core character, miniature figures, signage, gifts, staff tools, and campaign posters to create consistent, approachable touchpoints from the reception desk to seminars, online support, and community outreach.