WOORICARD is a Korean credit card company that was spun off from WOORIBANK’s credit card business in 2013. We established a new brand essence of “New Basics, Different Standards” and developed an integrated design system to express a consistent brand identity. We renewed the BI of our flagship brand, ?????, and created a design concept, “Aesthetics of Boundaries(??? ??)” that encompasses all product brands, including NU, a brand targeting 20-year-olds, so that various card products released in the future can create a differentiated visual identity of them.