A special packaging project created for the new Gentle Sun Cream SPF 30 by Botnia.
The brand’s founder, Justine Aurora Kahn, began working on the SPF formula in 2020, and it took six years to perfect. We knew from the very beginning that this was an exceptional product ? and that it deserved equally exceptional packaging.

Sustainability has always been at the heart of Botnia’s philosophy, also in their packaging choices, which is why this time they chose an aluminum tube. The tube itself became the central inspiration for the entire design. We wanted to elevate this ordinary object into something sculptural. Based on our initial concept, the printing team at Marceli Printery developed a unique technique that transformed the tube into a 3D form reproduced as a multi-level emboss on the carton box, naturally echoing the aluminum tube itself. Enhancing its simplicity ? especially when it feels real, natural, and softly crinkled through use. The combination of raw natural paper and silver