Uniscent, a pioneer of professional scent marketing in Sweden and Norway, approached Lundgren+Lindqvist to unify its visual identity into one cohesive system for digital and physical use. The redesigned monogram merges a ‘U’ and ‘S’ to evoke scent escaping its vessel, paired with a monospaced typeface reflecting the brand’s precise, lab-based methodology. Magnified photographs of natural ingredients add an emotional layer, grounding the identity in the physical world scent inhabits.