We designed the visual identity and communication system for the exhibition “Contemporary Encounters on Mobility at the Borders of Fiction”, a FicTrans Project initiative by the University of Granada bringing together researchers and artists from Spain and abroad. The exhibition is structured around four thematic coordinates that address the relationship between creation, technology and critical thinking, as well as the crisis of reality in the post-truth era.

The graphic proposal approaches the identity as a system that unfolds according to context. We use these four coordinates as a structure, not only to organise the content, but also to build the visual logic. They act as axes and boundaries that divide and organise each piece. The title unfolds across different areas and changes form without losing its meaning. The ideas of mobility between disciplines, boundaries and friction are translated into a typographic language through abrupt shifts in weight and style, and clear cuts tha