‘LE SSERAFIM’ is a K-pop girl group produced by Source Music, an affiliate of HYBE, a global music Label. ‘LE SSERAFIM’, girls who honestly and confidently make their way, talks about their true self that is undisturbed from the prejudice in the world and, with this story, the spirit and attitude of ‘LE SSERAFIM’ are defined as a sentence, ‘I’M FEARLESS’.

As an anagram of ‘I’M FEARLESS’, the brand name represents freedom, a conviction of solid ego, and a desire to achieve. The brandmark embodies the anagram process between ‘I”M FEALESS’ and ‘LE SSERAFIM’. The oblique line of the brandmark shows how they go their own way without fear, regardless of the bias and the gaze in the world.

‘FEARLESS’, the first album of ‘LE SSERAFIM’, poses a message that expresses oneself and reveals their desire firmly.