Exotrail, end-to-end space mobility – Brand identity
A new visual identity, for an ambitious vision of logistics in space

Exotrail is an end-to-end space mobility provider pioneering a new era of logistics. Since its foundation, Exotrail has always had the ambition to become a leader in space logistics. Its vision is that space mobility is the next frontier of logistics. Like on Earth at the end of the 20th century, where logistics leaders emerged shortly after the rise of globalised trade, Exotrail predicts that the current boom in the space sector will give rise to a new world of mobility in space.

Graphéine worked with Exotrail on the evolution of its visual identity. The new emblem merges the power symbol and the wings of Hermes into an asymmetrical sign that suggests upwards movement. The constituent elements of the old emblem are reused in a monogram icon that now stylises the first letter of the brand name.