FAAP / A Brand for the next 75 Years

Founded in 1947, FAAP celebrated its 75th anniversary in 2022. As part of the institution’s ever-pioneering and restless attitude, a project was developed to rediscover and evolve the brand grouping. The moment during/post pandemic is symptomatic for traditional institutions like FAAP, whose physical spaces are the materialization of transformational experiences and the challenge to appeal to younger generations becomes bigger and bigger.