To celebrate the 100th anniversary of its creation, Institut de Physique du Globe de Paris is evolving its logo and visual identity to modernize its brand image.
Institut de Physique du Globe de Paris is a major institution of higher education and research component of the Université Paris Cité. A world-renowned geosciences research organization, “IPGP” studies the Earth and planets from the core to the most superficial fluid envelopes.
The new logo, more modern and more readable, keeps the globe and the Eiffel Tower, founding elements of the IPGP image. Drawn in the form of waves, the Eiffel Tower becomes the “seismic” heart of the new “IPGP” Globe.