The new identity of the Santo Amaro Municipal Market sought to revitalize the space, which reopened after a devastating fire. With a combination of tradition and innovation, the logo and illustrations reflect the history of the market and pay tribute to important characters, communicating with new generations without alienating old customers.

Embark is a consulting firm founded on a simple idea: that if you treat people excellently, they’ll do excellent work. Embark helps businesses grow and succeed by putting happiness first. And their numbers prove that happiness really is good for business. We created a visual identity to express the happiness that was already present within…

A second chance. What if such an opportunity were granted to wandering yokai? In atonement for their past transgressions these yokai now strive to assist human lives. By utilizing plasma-powered machinery, they endeavor to make the most of this newfound chance. Chochin-obake, Kodama, Kappa, Yurei, Nekomata, and Oni. Together, they form a group called the Yokai Crew.