ID branding system and typography design for the iconic footwear technology: BOOST. Inspired by the energy return of this material, the word-mark contains specific shapes to explain power, agility and movement. ??????? During the process of branding development, we tested it in special materials, applications and graphic executions helped by the MakersLab team at Adidas…

Phytology investigates the connection between photosynthesis and light wavelengths. It delves into how various wavelengths, whether reflected or absorbed, serve protective, attractive, or growth functions. The series seeks to understand how different individuals and organisms may visualise these wavelengths.