Ouch is a smash-burger chain aiming to set a new standard in the European fast-casual market. With simple, high-grade ingredients at its core, Ouch takes every part of crafting burgers down to the detail. With ambitions to scale, the identity had to be distinct, flexible, and instantly recognisable. The name plays on the “smash” in…

A robotic wanderer travels a post-apocalyptic land searching for lost memories of the beings who once lived there. Mehdi Hadi details the creation of his astounding short film.

Korean Street Market (KSM) is an F&B cultural brand bringing the energetic taste of Korean street food to France. The project aims to reimagine “Korean street culture” with a bold, modern identity ? combining iconic Korean flavors, playful character IP, and a curated dining experience tailored for European audiences. STUDIO OKGO leads the full branding,…

RONIN NEON Blades Of Honor The Neon Ronin are a team of cyberpunk warriors who mix ancient samurai honor with futuristic style. Each member is unique: the fearless leader Kai, the silent assassin Onyxx, the smart hacker Juno, the strong tank Rai and the ghostly archer Yurei. Together, they fight against corrupt powers in a…

A street photography series from my trip to Egypt

A striking collection of illustrated pull-out posters by Zupagrafika celebrating the ‘antiheroes’ of postwar modernist architecture across the former Eastern Bloc and ex-Yugoslavia?often overlooked structures that have recently found their way into pop culture.

This October, I challenged myself to create a fruit or vegetable visual every day.

A design firm and cultural engine, Mason Studio shapes environments through design, art and pure experimentation. Reflective of the studio’s unique approach and sensibility, their new identity works as a module of many parts. Combining a spirit of collaboration with a love of clarity ? the identity endlessly constructs and deconstructs to its most fundamental…