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Personal work – April 2024
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Lettering Series LXXXIII
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Editorial illustrations p.2
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TRUENO
Inspired by Japanese drifting cartoon, ‘Initial D’, Toyota commissioned Alex to capture the new GR86 Trueno Edition in a moon-lit drive on an epic road. Of course we couldn’t bet on the moon, so with lots of planning and an incredible team, we lit the car and environment using a massive helium balloon with HMI’s…
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Experiments 344-358
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Casa Llimona Hotel
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SPRENDO
“Sprendo” explores the complexity of human identity through distorted portraits that challenge the notion of a fixed and unitary identity, inspired by Gilles Deleuze’s fascinating philosophical concept of the multiplicity of identities within each individual. Following the Deleuzian metaphor of the “rhizome,” each piece is a network of connections and transformations, where the boundaries between…
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Trio Coffee – Branding
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MISCELLANEOUS COMMISSIONED WORKS
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Hyperice Brand Campaign