The Seoul Metro map changed after 40 years. The Seoul Metro map was developed to be easy to read for everyone, including color-blind and impaired people and foreigners. By centering on the Line 2 Loop Line, which applies the international octolinear standard, and a circular shape, users can easily and efficiently find their way around,…

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Despite being the world’s largest archipelago, Western Finland’s vast island chain is little known in the wider world. Bond was tasked with creating an entire destination brand to drive sustainable tourism, improve services, and contribute to the betterment of life in the region. This included brand identity, brand idea and brand strategy, in addition to…