Groupe Morneau is the story of a family that built, within four generations, one of the biggest transportation companies in Eastern Canada. The brand essence had to be defined and consolidated to make Groupe Morneau distinct in the market. To stand out, it was essential to distance them from the industry’s stereotypical photos of truckers and…

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The umbrella brand St. Peter is supplemented with the names of the sub-brands, hence creating new wordmarks. Illustrated keys from different epochs represent the long history of the house and its proximity to St. Peter’s Abbey. They are used as endorsements. Ink illustrations for initials and key visuals play an important role in the brand…

Creative and visual campaign for #aperitivosthyssen – a serie of concerts held on Thyssen Bornemisza National Museum – combines music and artworks from the collection of the museum. This new edition proposes a contemporary review of a theme very present in the classical painting: the Deadly Sins, represented by their universal icon: an apple. Linked…