Whatsapp had the challenge to update its brand positioning. Among the intentions for the new moment, the biggest one was to transform privacy into a more human, close, constant matter. The brand sought to be perceived as a reference when it comes to privacy ? in addition, it aimed to get closer to the user…

Aerial photography series by Jan Erik Waider, a visual artist and fine art photographer based in Hamburg. The photos were captured at lake Blådalsvatnet in Norway during early June of 2023.

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