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Tones by Paradiso – Visual Identity & Art Direction
The new visual identity is led by a raw, analogue graphic language with layered textures and a sticker-based system that ties all genres into one visual world. The logo feels like a morph captured mid-rotation, the same way Tones blends genres. Tones is the rebrand of Paradiso’s long-running Bassline platform. Since the 90s Paradiso has…
