Chi Wang 王赤

Mission Zero is a technology company revolutionising carbon management through innovative Direct Air Capture (DAC) solutions. Tasked with rebranding their visual identity and creating a new website, we set out to communicate their bold mission: reinventing carbon for good and creating a world that thrives in balance with it.

We created a speculative campaign for Foodi, an online job platform designed to connect food and beverage professionals with their dream jobs. Our approach combined retro-inspired ink illustrations with bold, modern colours and playful pencils and patterns to bring these characters to life. The vibrant visuals were designed to pop on billboards and app screens, positioning Foodi as the go-to platform for passionate food…