Chi Wang 王赤

Deutsch LA in collaboration with Steelhead and our wonderful partners at Walmart, came together to create multiple campaigns within the “Members save on this plus so much more” platform. Our design team created the Visual Identity System for the brand, art direction, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns,…

After acquiring Wilderness Systems, Pelican International aimed to uniquely position the brand in a crowded market. The strategy: engage a niche audience that competitors ignored. “Designed by Adventure” became the mantra, inviting enthusiasts to embrace the wild. This intriguing blend of innovation and nature shaped a brand that reflects its community.