-
Customellow Brand Identity
Customellow is a retro contemporary menswear brand launched in 2009. Through this brand renewal, we aimed to reinforce and expand the value of reinventing classic styles discovered in old customs(custom) with a witty perspective(mellow), and firmly communicate this to our customers. We derived the design concept ‘the mellow eye,’ which signifies a witty perspective that…
-
Apple Myeongdong Store Opening
Apple Myeongdong is the third and largest store in Korea after Garosu-gil and Yeouido stores. When Apple opens stores in various countries, it creates each store identity that reflects the unique characteristics of the country or region. For the Apple Myeongdong, we chose the design motive as “Chaekgado,” representing a Joseon Dynasty scholar’s desire to…
-
The National Ballet of Canada
Ballet is in the midst of a sea of change. Often perceived as elitist and exclusive, it is evolving to welcome more diverse talent, audiences and creative perspectives. With new leadership, Artistic Director Hope Muir is the driver of this change at The National Ballet of Canada. Bruce Mau Design (BMD) was asked to help…
-
LOWE’S
It all started with the Lowe’s mnemonic, which developed into a full-fledged brand refresh. We were tasked to create a detailed set of brand guidelines that would outline a refreshed look, feel and tone for the Lowe’s brand. With the new brand positioning of “Making Homes Better for All,” it’s Lowe’s time to take its…