Chi Wang 王赤

A brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it. This is an advent calendar for the global seeding of ‘Joseon Beauty’. The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear…

Personal work Q3 2024

Boréale is one of Québec’s largest microbreweries. After 30 years of crafting quality beers, the company took on a new challenge: launching a hard seltzer. But how do you stand out in a crowded market known for sunny sameness? By leveraging the brand’s unique DNA of “wild nordicity” to flip the category’s hot weather codes.…