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UCLA Social Sciences: Engaging L.A.
As the Lead Illustrator and Animator, I directed this 90-second 2D animated film for the UCLA Social Sciences team. The project involved distilling complex research from climate change to AI disinformation into a high-energy, cohesive visual narrative. By blending hand-drawn frame-by-frame animation with After Effects compositing, I transformed dense academic topics into a vibrant, fluid…
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RayNeo | Brand Identity
Inspired by optics and velocity, the mark is formed through the precise recomposition of dynamic elements into the fleeting silhouette of a bird in passage. The image captures a moment of motion rather than a fixed object, aligning naturally with the brand’s Chinese name. Light, directional, and immediate, it expresses a spirit of speed, clarity,…
