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SPRENDO
“Sprendo” explores the complexity of human identity through distorted portraits that challenge the notion of a fixed and unitary identity, inspired by Gilles Deleuze’s fascinating philosophical concept of the multiplicity of identities within each individual. Following the Deleuzian metaphor of the “rhizome,” each piece is a network of connections and transformations, where the boundaries between…
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Uber Branding
Brand refresh for Uber. Reimagined to move for the better. To grow beyond just delivery, into a brand that enables all mobility. A renewed sense of direction to inspire go-getters go anywhere ? and get anything. Through the simple icons of a circle, line and a square, we set a world of possibilities in motion.
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YUV haircolor device -Brand identity
YUV, meet the future of professional hair colour Graphéine defined the brand positioning, created the naming, the brand identity and the communication for the launch of YUV®, a game-changer in the international professional hair colour market. Unveiled in London in mid-2023, YUV® is a connected tool and digital application that allows colourists to delegate the…