Chi Wang 王赤

Brand refresh for Uber. Reimagined to move for the better. To grow beyond just delivery, into a brand that enables all mobility. A renewed sense of direction to inspire go-getters go anywhere ? and get anything. Through the simple icons of a circle, line and a square, we set a world of possibilities in motion.

YUV, meet the future of professional hair colour Graphéine defined the brand positioning, created the naming, the brand identity and the communication for the launch of YUV®, a game-changer in the international professional hair colour market. Unveiled in London in mid-2023, YUV® is a connected tool and digital application that allows colourists to delegate the…