Chi Wang 王赤

With the ambition to unify Spotify’s global marketing work, we created a directional design system containing three different articulations of the brand. The directions called Focused, Playful and Editorial each express the brand in a unique way and can be used appropriately. The toolkit, a 300+ page document, displays a detailed view of how to…

We build a new universe with each project, this time we were invited to revisit and rebuild Metafy’s game universe from scratch. our team did an incredible job with the brilliant team of designers on the platform and the result you can see in the post. Le…

Kkachi is a hanok stay, a unique accommodation brand located in Jeonju’s Hanok Village. It blends traditional hanok architecture with modern interior design, creating a quiet and serene atmosphere with an urban feel. The name Kkachi is the Korean pronunciation of magpie and conveys the feeling of a premium accommodation with traditional symbols and the meaning of…