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Sigma
Sigma, a Japanese manufacturer of high-quality photography equipment, is bigger than branding. It’s a company built from the ground up and from the inside out?founded in the early 1960s and still today a family-owned business with a long-term strategic horizon. Sigma turned to Stockholm Design Lab to let their obsession with quality show on the…
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ARTWORK & BOOK COVER ILLUSTRATION | Ngôi nhà r? cây
Some of my artworks and book cover I illustrated for the book “Ngoi Nha Re Cay” by author Nguyen Bao Boi Quynh. This book is a collection of short stories and poems gently explores nature, friendship, dreams, and quiet prayers – that nurture the soft and tender hearts of children. Regarding drawing techniques, I also made some adjustments to…
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NexGen Renovation
We developed a comprehensive strategic positioning for Nexgen Renovation, redefining standards in the Egyptian premium finishes market. Challenge: Differentiate in a fragmented sector where competitors treat luxury as an upgrade. Solution: Positioning based on three pillars: total service integration, luxury as a baseline, and native smart technology. Deliverables: Positioning statement, brand purpose, core values, tone…