A REINVENTION OF IDENTITY: REFLECTING THE TRANSITION
FROM ‘I’ TO ‘WE’ THROUGH A BRAND’S SIGNATURE DYNAMISM IN DESIGN.

INTERNATIONAL INDUSTRIAL DESIGNER JORGE DIEGO ETIENNE FOUNDED HIS NORTHERN MEXICO-BASED DESIGN STUDIO BACK IN 2012. FOR ITS TEN-YEAR ANNIVERSARY, THE STUDIO FOUNDER REACHED OUT TO US WITH THE QUEST OF REINVENTING THE BRAND’S IDENTITY.