Nestled along the coastline of Carlsbad, California, Beach Terrace Hotel partnered with Farm Design for a comprehensive rebranding initiative. The goal was to elevate the hotel’s overall perception and guest experience, capturing the laid back local spirit of this independent boutique hotel. *The collaboration* ensured that the essence of Beach Terrace resonated throughout its physical spaces and emanated from the internal staff, creating an inviting atmosphere that seamlessly extended to every guest.