Summerce blends the vibrant energy of summer with one of the most iconic Colombian expressions: sumercé. In this project, I had the chance to refresh an existing brand by adjusting its visual identity and introducing a custom typographic variation that better aligns with its playful and relaxed spirit.

I also developed an illustrated character to bring life to the brand across different applications, along with a series of illustrations for merch including hoodies, t-shirts, and tote bags. While we explored both monochrome and full-color versions, for this presentation I unified the color palette to reflect a more personal and cohesive vision of the creative process.

This was definitely one of the most fun and expressive projects I’ve worked on?filled with color, personality, and cultural flair.
If you liked it, make sure to check out more soon on Instagram: @summerce.co