Perla’s Design Evolution ? Enter Beauty

Back in 2021, we rebranded Perla supplements from generic to a celebrity-approved brand. Fast forward three years, and they’re back for more?this time, challenging us to create a visual style for their beauty line, ready to enter European market with its addition

The main challenge was to create a new design while preserving the brand’s DNA. We needed a solution that would be even more elegant but still appear expert and trustworthy?suitable for a supplement-first brand.

And let’s be honest, we had an exciting challenge: outperforming the initial design that had been so successful in the market and within the design community.

We decided to play with the iconic element of the brand?the shell with a pearl. While in the main health line, it’s geometric and structured, in the new beauty line, it becomes watery and organic-shaped?serving as a metaphor for imperfect perfection, much like pearls and individual beauty.