Pledis Entertainment CI Renewal Project

Pledis Entertainment is a leading K-POP company renowned for its exceptional roster of artists and original content. Its flagship group, SEVENTEEN, has built a massive global fandom through signature performances, selling over 16 million albums in 2023 alone and solidifying their position as one of K-POP’s top acts. Despite strong artist recognition and a competitive edge in unique content,
Pledis had yet to establish a clear and cohesive brand identity. To address this, we launched a project to define a unique brand identity that resonates with team members and to design a consistent brand experience across all customer touchpoints, including the logo, color, typography, and key visual.