Halcyon, one of the most recognizable brands in the world of technical diving, has faced a problem that affects many companies with a strong heritage ? how to preserve their DNA while at the same time opening up to modern trends and new audiences? Despite the high quality of its products and global presence, the brand was perceived as too hermetic, and its visual identity did not keep up with the development of the market. Together with the brand, we have developed a modern identification system and new communication tools ? so that Halcyon can recombine its heritage with innovation and attractiveness for new customer groups.