NICE Group, founded in 1986, is Korea’s No.1 credit rating and data intelligence company.
Over 18 months, Named Design Company redefined the brand’s vision, mission, and values, and rebuilt its brand architecture, storytelling, tone & manner, and visual identity system ? delivering a complete renewal.
The new identity is more than a logo change: it repositions the brand, strengthens associations, and establishes differentiated assets, expanding NICE Group’s trusted image into a modern and globally relevant visual language.
This renewal marks both an evolution and a leap forward, reinforcing the company’s leadership in financial and data intelligence while positioning it to grow as a global standard with a renewed vision.