Baró i Fills is a family-owned company with over 50 years of history dedicated to the production of stone and pome fruits. For the first time, the company has decided to produce and market apples with special organoleptic characteristics due to being grown at high altitude. To give the new brand a distinctive personality, we created a name that refers to the environment where the apples are grown: the forest. When creating the brand, we wanted to design a visible and representative icon that would stand out from other proposals on the market.  We designed a labeling system that easily distinguishes each apple variety through a color-coding scheme. The apples are presented in boxes that expand the visual system through illustrations, offering a coherent visual experience.