Korean Street Market (KSM) is an F&B cultural brand bringing the energetic taste of Korean street food to France.
The project aims to reimagine “Korean street culture” with a bold, modern identity ? combining iconic Korean flavors, playful character IP, and a curated dining experience tailored for European audiences.
STUDIO OKGO leads the full branding, spatial identity, and character development to introduce a fresh, memorable Korean food experience in Paris and Nice.