This project was created for The Basement as part of the new brand identity for East Street Insurance. The agency led the art direction, copywriting, and animation. My role was to develop the full illustration system used across the campaign.

East Street wanted a visual world that felt warm, human, and optimistic ? a contrast to the usual fear-based tone of the insurance industry. The Basement built a narrative centered on clarity and genuine service, and I translated that into a set of expressive characters and scenes designed for animation and digital use.

The illustrations were created as vector artwork and became the foundation for the animated assets used in the website, campaign materials, and social media.