THEIA is an AI-based beauty clinic founded by AI program developers and physicians who are pioneers in Korea’s medical aesthetics field. As K-Beauty and K-Clinic emerge as global trends in 2025, clinic tours by overseas tourists, including domestic visitors, are rapidly increasing. Overseas tourists visiting Korea seeking clinics and procedures typically gained insights through platforms and SNS, then scheduled consultations within their travel itineraries. However, limited accessibility and excessive advertising lacking credibility led to information confusion. Upon arrival, subjective solutions from medical staff resulted in rampant over-treatment and opaque consultation systems.

Recognizing that the growth of the K-Beauty trend was being tainted by individual greed, THEIA developed a trustworthy ‘Customized AI Clinic Protocol’ using objective diagnoses powered by AI trained on 1 million medical professional data points. We aim to build a differentiated beauty-tech clinic identity f