M1, Lithuania’s first music radio station, launched in 1989 and long shaped youth culture and pop trends. By 2025, radio’s influence had faded and M1’s fragmented visual identity no longer reflected its ambitions. The rebrand aimed to restore relevance, reconnect with younger audiences, and unify three channels ? M1, M1+ and M1 Dance ? under one coherent system. The original, iconic 1989 logo was revived and refined, forming the basis for a custom alphabet that gives the brand a distinctive typographic voice across broadcast, digital, and live applications. Colour was used to clearly differentiate each channel: M1 in vibrant blue for contemporary hits, M1+ in black for enduring classics, and M1 Dance in pink for high-energy content. The result is a flexible, integrated identity that leverages M1’s heritage while positioning it as a modern cultural platform.