A City’s Taste, Boxed with Care.
Curated by the Zhubei City Office, this annual box of local delicacies is released exclusively for the 2025 Zhubei Souvenir Festival.
The “Beyond Gifting” features a bold vertical structure and striking colour contrasts, echoing Zhubei’s soaring skyline and celebrating its vibrant, inclusive spirit. The outer packaging is finished with a subtle, ink-free debossed design, while its geometric lines conceal the deconstructed Chinese characters ?? (Zhubei), rotated 90 degrees. Inside, eight smaller boxes represent unique local flavours and products, each inspired by the themes of drink, dine, slurp, snack, toss, sip, purify, and rinse. These are reimagined as abstract symbols on the surface of each box.
A minimalist shell, vivid core ? a design rich in layers and local meaning.