This project consisted of designing the entire image for “Noche UFC 2025”, held at the Frost Bank Center in San Antonio, Texas, on September 13, 2025.
The project follows a “Guadalajara” theme, honoring the Mexican city originally chosen to host the event. Under this creative direction, we developed:
– A series of custom logos.
– Three illustrated key arts.
– An original typography.
– A comprehensive system of secondary and supporting graphics.
These assets were designed for integrated use across the venue, official merchandise, social media platforms, and the television broadcast.