Orionteatern is a cultural institution with an impressive history of bold, unconventional performing arts experiences. However, it lacked a clear visual identity and turned to us for a solution that would reflect the strength of its own content.

The wordmark has historically appeared in various versions of Futura. Inspired by this visual heritage, the core of the new identity is a typographic system that is simple, yet striking and flexible. Using a Futura-inspired typeface and a strong, minimal design concept ? where the word “Orion” extends leftward ? we created a scalable identity that delivers instant recognition across signage, posters, and digital platforms.