This project explores a new direction for Polish Radio Bia?ystok – not just as a broadcaster, but as a brand that lives in the streets, in culture, and in everyday moments.

What started as a strategic redesign evolved into something more expressive. The goal was no longer just to modernize the identity, but to reconnect it with a younger audience without losing the trust and legacy built over the years.

Despite the shift, the project does not abandon its roots.

The blue tones, structured typography, and clarity of communication remain as a foundation. They ensure accessibility, recognizability, and trust – especially for long-time listeners.

This balance is intentional:
new energy layered on top of familiar structure.

The identity is built as a flexible system rather than a fixed set of rules.

It works across:

broadcast
digital
outdoor
merchandise

The same elements adapt depending on context, scale, and audience.