EN – The role of “SEA YOU, SAMCHEOK” is to provide a unified visual system so that visitors do not feel disconnected amid fragmented tourism resources and an unorganized environment. It becomes a reliable design foundation that helps local identity and commercial vitality thrive together along the coastline. Visitors can fully experience the unique charm of the city as they explore the organic connection path between nature and lifestyle that Samcheok has established. The better experience begins with a refined visual standard and harmonious foundation, which leads to sustainable local culture.

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